10 TikTok Marketing Tips & Best Practices

Do you want to boost your profile on TikTok? Find out how the top brands that use fun, engaging content to keep their followers engaged.

Marketing Apr 28, 2023 0 263 Add to Reading List

TikTok Marketing

TikTok is exploding onto the scene of marketing as a method of reaching millions of users through original video content.

Leading brands are discovering many ways to profit from the marketing opportunities they have.

How can you replicate their success?

Be familiar with the best practices and features that create TikTok content attractive and interesting so that you can increase your reach.

TikTok Ads vs Facebook Ads : Key Differences & How to Use Them Together

1. Take Advantage Of Existing Trends

The algorithm on TikTok's platform is based on the popularity of content and views.

Marketing teams must employ popular hashtags and memes to produce relevant content that appeals to their intended viewers.

In contrast to advertising that is set up through other media sites, TikTok requires your team to be involved in order in order to stay abreast of the most recent fashions.

The users on this platform will search for relevant content that is trending and can help to introduce your company to a potential new audience.

Utilizing trends that are already in use can boost your creative abilities and tap into the content you already are aware of that is successful in attracting viewers.

2. Find A Balance Between Entertainment And Promotion

While TikTok provides the opportunity to educate and entertain your intended viewers, there is the need to market your business.

If a film appears to be overly ad-hoc advertisement, viewers may skim over it.

It is crucial to first inform and entertain and then get people to watch your videos, especially when you are just beginning.

If you've established an audience, add additional promotional posts, such as videos on your product, customers interfacing with your product or special offers.

3. Use Partnerships To Boost Brand Awareness

As with any business venture, there's an initial learning curve to master the TikTok world.

Don't be afraid of make use of the experience of other people to maximize your marketing strategy.

TikTok offers an Artist Marketplace that will help businesses discover personalities who are skilled at creating content that is meaningful online.

With a variety of backgrounds, brands can identify someone with the experience they require to produce relevant videos, engage audiences and present the viewer a different perspective.

Utilizing experienced content creators can aid your team to take you brand's image to the next stage.

4. Provide TikTokers Full-Screen Attention

TikTok users like to view content in portrait orientation .

Your marketing team needs to consider the 9:16 format for your video to create the most engaging video for your viewers.

This design assures you that you are covering the entire screen and following the best practices in advertising your brand through this medium.

It is crucial to take into consideration this style of layout when creating material that showcases your product.

5. Variety Is Key For Product Placement

The top ads on TikTok employ various backgrounds as well as settings that keep users interested in the service.

Instead of having a boring background, consider changing the perspectives, scenery and camera angles to make an interesting and varied advertisement.

6. Connect Through Call To Action Opportunities

Incorporating the Call to Action (CTA) in the advertisement creates an interaction to the viewer and provides the viewer a clear path to take when they have watched your video.

The Ad Manager on TikTok offers options for CTAs that can be clicked.

Based on the goals of your brand customers can click to shop for deals, look at deals, read more, locate a store and much more.

Clickable buttons increase the number of visitors to your website and connect your business with your target market.

The use of a call-to-action will increase conversions and is a common element in highly effective ads.

For instance in for instance, the Starbucks New Year's Day campaign for #GoodVibeMessenger clearly outlined the next step to the user.

In this way, by connecting with the consumer through this marketing method, the brand will be able to deliver new promotional content to customers who sign up through this promotion.

7. Maximize Impact With Effective Timing

To make videos successful on TikTok the timing of your videos is crucial.

Too brief, and the message could be unclear and unclear. If it is too long and the user loses interest and might leave or go elsewhere before the information that is needed is presented.

As per TikTok metrics video ads that are between 21 to 34 seconds are ideal for ads that are efficient.

Thus, making sure you maximize the message you are able to communicate within this time period provides you with the most effective opportunity to design an advertisement that connects with your target audience and increase conversions.